DATA NEWS – Round Tables

Approach

1. State of Cloud: Accenture, Dell Technologies and Fujitsu discussed the current situation of the Cloud in Belgian businesses.
2. Hybrid Cloud, HCI & Edge: IBM and VMWare discussed the assets of different Cloud solutions, from a unified system combining all elements of a traditional data center (HCI, hyperconverged infrastructure) to moving processes from the Cloud to local places (Edge computing). As a fact, businesses create their own mix of Cloud solutions to soothe their needs.
3. Post Covid 19: The Covid-19 crisis made up an ideal test case for cloud platforms. Enghouse Interactive, Fujitsu, Lenovo and Telenet Business shared their point of view on living and working during and after the crisis

Campaign

By making smart use of its cross media tools, Roularta gathered content on the 3 different topics and was able to creatively use the recorded audio and video material for:

•  Content integration in 3 native files in the Data News magazine and on the datanews.be website.
•  Enriched by video content, citing the strongest quotes of each partner.
•  Recordings of the meeting provided material for 3 interesting podcasts.

Result

Bringing the relevant IT topic State of Cloud, Data News was able to gather a high number of competitive participants and quality experts around the table.

In this case, the average time spend per partner content page was as high as 3:24 minutes up to 7:10 minutes
per page, proving the high involvement of the audience.

Advertisers especially appreciated all audio &
video material for their owned media.

Marjolein Laekeman,
Head of The Story Lab bij Dentsu

“Dit is een BtoB campagne in de vorm van een relaas van een virtueel evenement. Daarmee is deze native campagne een geslaagd voorbeeld van een alternatief voor events, waar heel veel bedrijven naar op zoek zijn. De rijke inhoud van de rondetafelgesprekken tussen meerdere partnerbedrijven uit de IT sector werden grondig uitgewerkt en in een dossier dat perfect past bij het medium”.

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