Objective Campaign
The briefing of the client was to have an always-on presence, with a weekly update of the Be tv Catalogue’s news. Be tv & Be tv go have a lot of exclusive content in terms of movies and series.
The main objective has been to create awareness and consideration around these platforms.
Engagement and conversion have also been main objectives of the campaign.
Moreover, the campaign has been realized at key periods of the year.
Media Characteristics
– 1 year always-on native strategy on 2 contextual websites of Rossel:
a) Cinenews: cinema & TV information, film & series news website – Dedicated Be tv Section
b) Streamews: Streaming news website
– Traffic drivers on all rossel network
– Trailers, official pictures & redirecting link in articles, specific integrations in both websites (ex : Be tv availability in real time on every film pages of Cinenews, widgets), always-on retargeting
– Online activation media plan on rossel network at key periods (ex : End of Year) with impacting formats (3ads), dedicated mailing to Cinenews/ Streamnews’ communities,…
Reason Best Practice
This campaign is a great example of the strenght of Rossel Advertising with its wide media mix, on a digital level.
It represents a real partnership with Be tv with whom we managed to keep improving this tailor-made project.
We have created a strong native advertising campaign giving the client the ability to have a continuous content strategy and create loyalty among surfers.
Each article represents a meticulous selection and a great collaboration between Rossel’s and Be tv’s content teams.
Moreover, the campaign has very good results with a high engagement rate as well as the time spent on articles: 5 minutes on average!
The client is really pleased about the smooth collaboration we had.
