VELUX – Blind Gekocht

ARGUMENTATION Starting point is the successful TV-format Blind Gekocht, an SBS-format, broadcasted on TV-channel VIER, in which young couples entrust their total savings plus a mortgage loan to a production house and a team of experts. Their goal? Find the first home of their dreams, based on a wish list, but within the boundaries of realistic expectations. …

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Campaign setup Wave 1:  user experience Creation of a Flair audience sex toys panel (EI) Tested by the Flair audience (EI) Tested by a Flair journalist (EI): review of the shopping experience on Wave 2: product inspiration – showcase the wide range of toys Staycation (EI): editorial list of toys to spice up …

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